Vijay Solanki to head up IAB

The Internet Advertising Bureau has appointed Vijay Solanki as its new CEO in Australia. Solanki, who previously ran the digital transformation program at Southern Cross Austereo as Chief Digital Officer, will start work in August.

In what feels a little like a tacit admission of its failure to read the mood on matters like blocking, the IAB said it was “signaling its intent to listen and evolve” under its new CEO.

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Apart from ad blocking which is an issue which drives the IAB in the US to distraction at times, there are also issues such as advertising fraud and other brand safety matters to keep the new chief occupied. Then there are measurement issues around video and mobile, which are expected to grow strongly over the medium term.

And there is the small matter of managing the relationship between the IAB’s traditional members from businesses like News and Fairfax and the new advertising overlords of the sector Google and Facebook who already take the majority of digital ad dollars down under and who are like to take much more if US trends are replicated here. Morgan Stanley for instance said the two tech giants took 85 per cent of the new ad dollars in the US in Q1 this year.

Ed Harrison Chairman of IAB Australia told Which-50, “For the last six years IAB has supported the digital advertising ecosystem, delivering an extensive suite of initiatives that have driven the health and growth of the market overall.”

He said the next phase of IAB in Australia will see the Association step up its activities even further to support the rapidly changing digital market and ensure advertisers, publishers and agencies are well positioned to face the future.

Background

Solanki has more than 20 years international marketing, digital, brand, and media experience across large corporate and digital pure play organisations. Prior to working with SCA, Solanki was the senior director for Global Digital Innovation at Philips. He has also held senior roles with Unilever, BP, lastminute.com, and was the global launch marketing director for Shazam.

According Harrison, “Having spent much of his career in digital marketing roles, Vijay brings a new set of skills and perspectives to the IAB.” Solanki’s appointment follows the departure of Alice Manners from the IAB at the end of May.

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