Tealium Launches Local Data Centre

Tealium, has announced the availability of its Australian data centre, a necessary development following rapid expansion in the APAC region..

The company said its Australian data centre ensures Australian clients can meet local storage compliance and governance requirements for real-time customer data.

The company says the number of Tealium Universal Data Hub clients has grown exponentially over the last twelve months and now includes Vodafone, William Hill, Cronulla Sharks, Melbourne University and Nude by Nature.

Additionally, the Tealium partner network is expanding with the most recently struck agreement with Spinach Advertising

“Real-time data that can be understood and acted upon in the moment is vital to marketing and business success today,” said Eyal Mekler, Managing Director, ANZ for Tealium.

Tealium’s Universal Data Hub means everyone in the organisation can access this enriched real-time data feed; and for those in verticals like financial services, that real-time data can how be held onshore as needed by relevant local data requirements.”

Tealium’s solution is designed to help organisations to be more agile with data for digital initiatives. Its greatest strength is in the integration of online and offline (including POS) data, internal siloed data and big data feeds to deliver a more holistic view of each customer.

This holistic view can then trigger relevant and consistent actions across delivery channels including email, instore, display, social, analytics and websites, according to the company.

“Digitally-savvy consumers expect brands to interact in the moment which needs real-time data at all touchpoints,” said Mike Anderson, Founder and Chief Technical Officer at Tealium.

Tealium was built understanding the vital role of streamlined customer data flows for digital transformation. We’re excited to deliver a local data centre to help Australian organisations embrace customer centricity as part of digital transformation efforts.”

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