Spotify Ad Studio has launched in Australia, providing the tools businesses need to create and manage audio campaigns in minutes in a simple step-by-step process, with flexible budget options for small and medium-sized businesses.
The product allows advertisers to quickly create an audio ad, select a targeted audience, specify a budget and track the results.
“Over the last few years, we’ve established Spotify as a trusted space for brands and marketers to reach a hyper-engaged, verified audience. Spotify Ad Studio opens that door to everyone. It’s an amazing opportunity for even more advertisers to build one-on-one relationships with our listeners,” said a company spokesperson.
Andrea Ingham, head of sales at Spotify Australia & NZ said, “We’ve seen tremendous excitement and take up of Spotify Ad Studio by businesses in Australia who are looking for a more accessible, self-service approach to reaching our audience. With the launch of Active Media just the other week, we continue to roll out market-leading ad innovations that are ultimately improving the ad-supported free user experience for listeners, creators, and advertisers alike”.
TMRW Music has been using the product in test mode over the past six months.
Elinor Williams, TMRW Music’s Marketing Manager, said, “Often we find someone may listen to an artists music but they don’t follow their social channels, or may not spend much time on social media or other platforms. When targeting fans on Spotify, we’re able to convert a user from a listening fan to getting them to actually buy tickets to a gig or listen to their new album.”
“If you want to reach the right audience, you need to follow them where they’re listening. Radio is declining when it comes to reaching millennials, and streaming is on the rise,” according to another test partner.
“Advertising platforms are usually complicated — but Ad Studio is simple. Plus, the ad creation feature makes the whole process even easier.”