Rokt expands into the US, opens in New York

Australian referral marketing outfit Rokt has expanded into the US, opening an office in New York with plans to open in San Francisco soon. “We are thrilled to be extending our business in North America,” says Rokt CEO Bruce Buchanan.

The New York office is headed up by Rokt’s Chief Revenue Officer Peter Davies, and is evidence of Rokt’s continuing rapid global expansion, according to the company.

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Rokt says it leverages the power of referral marketing to put businesses in front of the customers at the moment they are ready to purchase online. The company partners with online shopping sites, airlines, ticketing and travel sites, and with brands such as Citibank, eBay, Spotify,, American Express, Virgin, Microsoft, Nissan and many more.

The company is also celebrating its expansion in the US with a special private event at Soho House in New York City on 30 October called “The Digital World has been ROKT”.

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