Rapid reinvention is a critical success factor in the digital age: MuleSoft CTO

Companies that can successfully assemble and re-assemble themselves quickly to take full advantage of their data and application assets will out compete their peers and give themselves a fighting chance of survival in an increasingly disrupted world according to MuleSoft CTO Uri Sarid.

MuleSoft provides a connectivity layer between applications, data and devices and is a leader in the increasingly hot API (application programming interface) space, also occupied by companies such as SOA and Apigee.

During a recent media engagement in Australia,  Which-50 asked Sarid about the characteristics of clients who have successfully adapted to the digital climate.

He said smarter companies were bringing agile techniques to bear to disrupt their competitors. “The feeling is, ‘If I can keep up with the change and they can’t, I’m going to survive into next year.'”

That’s not a flippant observation. As Sarid pointed out, the life time of a typical enterprise company has shrunk by a factor of three over the last 70 years. “Companies that can’t evolve easily, disappear.”

“We are seeing absolutely massive levels of disruption, not just in the software industry but across lots of industries. It’s a very broad, horizontal idea.”

Some description

(Image: Uri Sarid)

According to Sarid, “The traditional technologies capabilities of a company used to be subservient to many other things such physical assets, or market share, or whatever your company’s particular special sauce might be. The way that you put together systems was a necessary evil that you did after you acquired a big technology platform.”

More to the point, the process could take years, which given the rate of business change in the past was considered acceptable, he suggested.

“What has changed is that business now feels compelled to go faster.”

“There are cloud base companies that can tell you, if you don’t like that three year deployment cycle, you can turn on a new system with us next week. And the business has followed suit.”

“So now, whether an IT department likes it or not there are several hundred apps that it did not choose but which it now needs to start working with.”

That a massive change, says Sarid. “And now you have a billion mobile devices and the owners of those devices are saying, ‘I use this or I don’t use anything.’ You need to meet their demand.”

That creates a lot of pressure for the IT department, he said. “These SaaS products are delivering great consumer experiences. The business people are asking ‘Why don’t you give me that level of experience?’ and the IT people are thinking ‘I couldn’t solve yesterday’s problems, how can I possibly compete with this?'”

Getting the message through

The company’s message is obviously resonating down under. Throughout 2014 it added a new client on average each week and that pace has continued. It’s call-sheet now includes such well known Australian organisations as Suncorp, New Corp, Telstra, Foxtel, and Woolworths.

And they all share three common characteristics, according to MuleSoft regional vice president, Jonathan Stern.

“All of them needed to get something done very quickly. Speed is important to them, they need to react to market opportunity and they need to transform the business.”

“Almost all of these organisations had pre-existing integration technology whether that be commercially available software they had previously bought, or whether they built it in house.

And according to Stern, “They all needed to connect their IT assets with their audiences whether those audiences where approved partners or customers.”

For great insights into disruptive business models visit Daze of Disruption now and secure your ticket to Australia’s best digital transformation forum. Use the AND1 promo code for your Which-50 reader discount.

Previous post

Brands will spend $23B on social media this year

Next post

Fragmentation and poor integration breaks the customer experience