Must Reads

Want to experience the joy of ad fraud in near real time? Here is your chance. Posters to Reddit reported an ad fraud program in the last 48 hours involving fake 300-by-250 video ads for McDonald’s. Our understanding is that the value of the fraud is tiny. Instead, the interesting

Amazon Seller Summit Sydney

10,000 third party sellers have joined Amazon’s Australian marketplace since it launched less than four months ago. That’s according to Marketplace Pulse, which also predicts Amazon will have more than 50,000 sellers in Australia by the end of the year. Initial growth in seller numbers was constrained by Amazon’s “invitation only

Reports surfaced this month that the Commonwealth Bank is facing legal action over the accessibility of its point of sale eftpos machine known as ‘Albert’. The news stands as a stark reminder that even the biggest companies, those with resources, compliance expertise – and according to the CBA – the

Local online classifieds companies are holding their own against Facebook and Google in the Australian online advertising market. Classified advertising grew 15 per cent last year to reach $1.5 billion, according to the IAB/PwC Online Advertising Expenditure Report released today. In 2017 the total digital ad market grew 7 per

Turning customers into lifelong advocates requires companies to embrace customer experience throughout the organisation. That is according to Jason Bradshaw, director of customer experience for Volkswagen Group Australia, who spoke to Which-50 about developing a culture around customer experience. He was speaking in advance of next month’s Ashton Media Customer 360

The retail and consumer market landscape in Australia and New Zealand is rapidly transforming. Digital disruption, increased competition and increasing consumer expectations are placing brands under significant pressure. At the same time, barriers to entry are falling. With access to technology and automation, and a wealth of data and insights through social

Louise Baxter, Starlight Children's Foundation CEO

To meet the growing demand for its programs the Starlight Children’s Foundation needs to double its revenue in the next three years, says CEO Louise Baxter. Since Baxter stepped into the CEO role in mid-2009 the children’s not-for-profit has reversed a double digit decline in revenue and “incredibly high staff

How seriously do the world’s biggest advertisers take the issue of transparency, and what are the implications for publishers and the adtech ecosystem? Let’s start with Procter and Gamble. The company revealed that last year it cut its digital advertising spend by $US200 million after analysing data provided by its

2018 marks 10 years since Rio Tinto began using autonomous mining trucks. The trucks are part of what Rio Tinto calls “the mine of the future” – a concept around innovation and reinvention to ensure the company survives and thrives in periods of change. Former Rio Tinto CEO, Sam Walsh,

Amazon Australia has launched Fulfilment by Amazon (FBA), the service which takes cares of the logistics on behalf of Amazon’s third party marketplace sellers. For a fee, businesses send their products to Amazon’s Australian fulfilment centre and Amazon picks, packs and delivers the product once an order is made. The