Must Reads

retail, fashion, ipad, tablet,

Some leading Australian retailers demonstrate strong capabilities in email marketing, but few do so across the board, and stand out performers remain the exception and not the rule. In fact most retailers are still leaving too much money on the table by failing to execute the basics well. That’s our

When digital platforms and services are provided to you for “free” you are the product. This value exchange – products and services for user data – is becoming better understood by consumers, but perhaps not as clearly as many in the technology sector imagine. The recent revelations involving Facebook and

Coins, money

Marketers are under pressure to demonstrate ROI from their technology spend. And now it is clear from a Which-50 investigation that pressure is being passed along to marketing technology (martech) vendors, to actively investigate changes to the way they charge for their software. In the words of Gartner analyst Noah

Steve Lucas, Marketo, Marketing Nation

It’s time to tear up the rulebook, says Marketo CEO Steve Lucas. He made the comments in an interview with Which-50 at the company’s recent annual user conference in San Francisco. Almost two years after being acquired by private equity firm Vista, Marketo has invested hundreds of millions of dollars

5G

The return on investment for 5G mobile technology “remains opaque” as operators weigh up how they can underwrite 5G’s significant investment with innovative use cases, according to a new white paper from Axicom. Some of these business cases have been examined and the early signs suggest there will eventually be

When your app, processes, and use of data are designed in a way that sends the police after your customers — even when they use your service legitimately — you have a problem. When that customer is the Managing Director of the Association for Data-driven Marketing and Advertising (ADMA), a leading

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers and customer experience professionals appreciate the importance of identity management as a piece of bedrock infrastructure. Knowing who your customers are is an essential part of ensuring they are provided with highly personalised and appropriate messaging

After years of deliberation, “arguably the most complex piece of regulation the European Union has ever produced” comes into force on May 25th. Reaching far beyond Europe, the tough new privacy laws present a compliance challenge for businesses — and some will be hit harder than others. Regardless of where

iceberg, viewability, transparency

Ad fraud and invalid traffic are two of the biggest and most costly problems plaguing digital advertisers. Yet two San Francisco researchers say they encountered significant resistance from brands and agencies to the idea of addressing the problem when they took a new solution to market.  For all the promises

digital transformation

Culture,  an often intangible and nebulous construct, is nevertheless the reason why digital transformation projects sink or swim. That’s the view expressed by industry leaders to Which-50 this week in a series of media events and roundtables in Sydney, and interviews with CEOs in the US and Singapore. “Culture is