Must Reads

Tucked away in the far recesses of the Salesforce Connections 2018 conference was a lonely stand manned by a very technical buy shy sales consultant. The consultant eagerly dusted off and walked me through a well-polished presentation. The goal of the presentation was to demonstrate the flexibility of Salesforce DMP

Senior executives with a history of change-management practice behind them understand the importance of the interdependencies between people, process, and technology. Each of these areas needs to be understood in terms of its potential impact upon the others when an organisation embarks upon a transformation program. But there is another

email marketing, smartphone

Most Australian marketers have a lot of work to do to match the industry and global leaders in email marketing, according to research from dotmailer. Australian retailers are getting the basics right but are struggling with more sophisticated data-driven email campaigns. “It’s clear from the study that we’re focusing very

Mary Meeker

Kleiner Perkins Caufield & Byers analyst and internet aficionado Mary Meeker presented her annual internet trends report at the Code Conference in California last week. This year’s report includes 294 slides, which is smaller than last year’s 355 page slide deck, but still choc full of stats on online advertising

After a sleepy six months operating down under, Amazon woke the Australian media machine last week by announcing that Aussies would soon no longer be able to shop from its international sites. The Seattle giant pinned the blame on the Australian government’s decision to force online retailers to capture a ten per

Co-founder of Catch Group Gabby Leibovich with CEO Nati Harpaz.

A legal stoush has erupted between two of Australia’s biggest ecommerce players over the use of trademarks and domain names. Last Thursday (May 24) Catch Group, which runs, lodged an intellectual property dispute with the federal court, alleging Kogan had violated its “catch” trademarks through domain names and Google

On the 15th of October this year every Australian citizen will have a digital health record created for them under the government’s My Health Record system, unless they explicitly request otherwise. Those who do not wish to have a digital health record stored in a national database have three months

Think about your day, today. Did you waste time, repeat work unnecessarily, navigate your way through chaotic toolsets (web conferencing software, anyone?), or find yourself battling ineffective processes? If so, at least you are not alone. Happily a new ebook from marketing resource management provider Simple identifies a set of

Adobe Magento

We’re living in an experience economy. But it’s important to make sure those experiences are shoppable. Adobe has agreed to buy Magento Commerce for US$1.68 billion. The deal plugs a glaring hole in Adobe’s strategy by adding an ecommerce platform to Adobe’s Experience Cloud. It is not the first foray by Adobe

Esports is aggregating an almost inconceivably large global audience of cashed up and highly engaged digital natives and millennials, yet it remains a mystery to most business leaders.  But given the huge potential, it is little wonder that established sporting codes see a lucrative greenfield opportunity and are opening their