Marketo has appointed former SAP execuitve Mika Yamamoto as global president of the marketing tech company. Her resume also includes stints at Amazon, Microsoft and Gartner.

Yamamoto joins Marketo from SAP where she was the company’s first Chief Digital Marketing Officer (CDMO) driving the digital transformation of the technology giant’s marketing operations. Prior to that she also served as CMO of SAP’s small and midsize business unit.

“I am thrilled to welcome Mika, and I am confident that her experience as a CMO, knowledge of the marketing technology industry, and her ‘customers first’ focus will accelerate Marketo’s ability to care more for our customers and usher in a new era of growth for our company,” said Steve Lucas, CEO, Marketo.

Mika Yamamoto joins Marketo as Global President

“Beyond an array of experience serving Fortune 1000 giants, and an incredible knowledge base in consumer experience and modern digital marketing, Mika has the unique perspective of a technology-first marketing executive and bold thought leader. This combination makes her an ideal fit for Marketo and the thousands of marketers we serve. I look forward to the new wave of innovation we will deliver with Mika as part of our team.”

Before joining SAP, Yamamoto launched the first brick-and-mortar Amazon Books store in her role as head of marketing and merchandising at Amazon, in addition to spending more than six years at Microsoft in a variety of channel and product management roles, including the design and launch of the initial physical Microsoft Stores.

The foundation of her data-driven approach was firmly established during her tenure as research vice president at Gartner during the early 2000s, where she analysed and forecasted trends in the tech market.

This broad array of experience in marketing technology, brand development, customer experience design, research, strategic planning and execution at scale, as well as her dedication to building strong diversity and inclusion programs, bring an arsenal of valuable capabilities to Marketo, the company said.

“I am beyond excited to join Steve and the exceptional team at Marketo to lead the company through its next phase of growth as we scale to become a one-billion-dollar company. We will do this by continuing to innovate to help companies deliver meaningful, personalised connections with their customers, ultimately enabling marketers to deliver substantial shareholder value,” said Yamamoto. “I look forward to supporting and serving Marketo, our customers, and the broader Marketing Nation community.”

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