Media intelligence firm Meltwater is opening up its AI platform, Fairhair.ai, to give developers and data scientists the tools to:

  • Connect and organise internal and external data by a knowledge graph
  • Access pre-trained, configurable AI models
  • Create real-time insights to make forward-looking, data-driven decisions

Fairhair.ai is an open data science platform originally developed to power Meltwater’s media intelligence and social analytics products. It is designed to make it easier for businesses to gain a real-time pulse on everything from market research to risk management, the company said.

“We quickly realised our AI platform had far more potential, beyond Meltwater’s core products, to democratise competitive insights created from real-time online data. Fairhair.ai goes beyond Business Intelligence by filling the gap between historical trends and real-time market indicators, and predicting what’s ahead with forward-looking insights – a practice we call Outside Insight,” said Jorn Lyseggen, Meltwater’s founder and CEO.

“In spite of being the most valuable source for forward-looking indicators, online data is the biggest blind spot today in corporate decision-making. Historically, online data has been hard to track and analyse in a systematic and rigorous way because of its sheer scale, plethora of data types, and its multitude of languages. Fairhair.ai addresses many of these challenges and helps companies analyse the noisy and messy web to better understand their competitive landscape.”

The company says, Fairhair.ai gives developers the tools to leverage the platform’s library of pre-trained AI models or train their own models to create advanced analytics fueled by the world’s largest corpus of outside data. This data is continuously mined by Meltwater’s privacy-by-design knowledge graph for relations and facts about the entities, such as acquisitions and product launches.

Organisation’s internal data and existing models can be integrated with the Fairhai.ai knowledge graph. For example, companies can integrate Fairhair.ai into enterprise risk management – such as navigating complex supply chains. The platform’s powerful knowledge graph can trace events through global supply chains, connecting suppliers, products, and their dependencies.

“Existing AI platforms often require a lot of expertise and experimentation to be effective. They also don’t help with the expensive and difficult preparation of data. Fairhair.ai provides a fast-track to reap the benefits of AI and advanced insights by opening up access to our data and models organised in a knowledge graph,” said Aditya Jami, CTO and Head of AI at Meltwater.

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