Kenshoo appoints new APAC chief, flags IPO

Predictive marketing software provider Kenshoo has appointed Yukihiko Imamura as managing director for Asia Pacific and Japan (APJ) and flagged a potential IPO.

Imamura will report to Ted Krantz, the company’s Chief Revenue Officer (CRO, and he will oversee Kenshoo’s business in APAC. Over the last 22 years, Yukihiko Imamura worked for Dentsu and Sony in markets such as Japan, Singapore, and Australia,

 The Tokyo office was established in the middle of last year and is considered by Kenshoo to be strategically important because of the strong growth expected from the digital marketing sector in Japan.  The company says that under Imamura’s leadership, Kenshoo intends to strengthen its management foundations in APJ by providing industry thought leadership, strengthening customer relations, and expanding its sales team. Kenshoo  will focus its efforts on supporting digital agencies across Japan, China, Southeast Asia, and the Australia New Zealand markets.

“The Asian Pacific markets, in which Kenshoo’s marketing platform is widely used, are key to our future growth,” said Krantz. “We already have significant operations in Tokyo, Singapore, Hong Kong, and Australia and we plan to help digital marketers in those countries fully embrace the power of our proprietary search and social advertising technology.”

“Yukihiko Imamura is the ideal person to be Kenshoo’s leader in APJ region due to his excellent commercial drive and his thorough knowledge of the Asian and Japanese markets.”

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The company’s CEO Yoav Izhar-Prato (pictured above) recently floated the idea of issuing an IPO next year, potentially valuing the business at $US750M. He told Bloomberg the business currently generates between $50 and $100M annually and is approaching profitability.

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