Former HuffPost Australia CEO JJ Eastwood has been appointed  APAC managing director of performance marketing company Rakuten Marketing.

The appointment follows former managing director Anthony Capano’s move to London, where he now leads the company’s European operations.  

In November HuffPost Australia and Fairfax ended their joint venture, drastically reducing the number Australian staff working for the US-based digital publisher.

With an extensive career spanning leadership roles at Fairfax, News Limited and eBay, Eastwood brings 20 years of senior leadership experience to assist in further strengthening the Rakuten Marketing brand position.

 JJ Eastwood
JJ Eastwood, MD Rakuten

“JJ’s passion for the digital landscape and ecommerce, sees him bring valuable expertise in digital product innovation, ecommerce and programmatic advertising. He has the capability to draw on these skills to drive growth and performance for his clients, and provide guidance and leadership to our teams throughout the region,” said Anthony Capano, Managing Director of Rakuten Marketing Europe.

Eastwood is tasked with continuing the company’s growth in the APAC region.

Rakuten Marketing is uniquely positioned between two of the fastest growing industries in Asia-Pacific, ecommerce and digital advertising, so it is an incredibly exciting time to be joining the business,” said Eastwood.

I am looking forward to building on the great work that Anthony and the Asia-Pacific team has already done, and rolling out new product offerings that will further solidify Rakuten Marketing as an industry leader.”

As Eastwood joins Rakuten Marketing, the business said it is looking forward to maintaining its dominance in the industry and continuing to provide integrated solutions spanning across affiliate, display, and attribution to its customers.

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