Guardian Australia CEO Ian McClelland has been promoted to managing director, corporate development at Guardian Media Group. He will relocate to the UK in 2018 to commence the role and The Guardian Australia has begun recruiting for a new local chief.
McClelland’s promotion is part of a series of global appointments. Current interim Guardian US CEO, Evelyn Webster, has been appointed as CEO of both Guardian US and Guardian Australia.
As Guardian Australia CEO, McClelland successfully executed a five year business plan to achieve financial stability. The Australian digital edition is forecast to break even at the end of March 2018.
“It’s been a huge privilege to help launch and grow Guardian Australia, which has become a vital and distinctive news source for millions of Australians. It’s satisfying to be leaving Guardian Australia in such a robust position; from our brilliant journalism to our strong relationships with advertisers and readers,” McClelland said.
Under Ian’s leadership Guardian Australia has surpassed all original expectations; growth in unique audience has increased 156 per cent since launch and Guardian Australia is the fifth most read digital news brand in Australia (Nielsen Digital Ratings Monthly), revenue has grown steadily since launch and three new successful revenue streams have been established; Guardian Labs, philanthropy and membership/contributions.
In his new role, McClelland will focus on using the Guardian’s global assets, capabilities and networks to develop new products and reach new markets and customers. He will report to GMG chief executive David Pemsel and work closely with all parts of the business.
“I’m very excited about my new role and helping to put the Guardian on a long-term path to sustainability,” McClelland said.
Guardian Australia editor, Lenore Taylor, said the local outlet will continue with its primary editorial mission to “tell essential Australian stories to its Australian audience and to Guardian readers around the world”.
“It’s been a great pleasure working with Ian to adapt Guardian Australia to the changing business environment and to launch the membership program which has seen readers respond so positively to our journalism,” she said.