Digital Marketing

IKEA furniture assembling

The business world loves easy answers, but the secret to success is often shrouded in nuance. Take the current trend in customer experience (CX): Effortless and frictionless experiences. In a world of “unexpectedly high call volumes,” complicated return policies, and mobile apps that make us want to hurl our phones,

Nine has launched an addressable advertising solution which will allow advertisers to target viewers on its broadcast video on demand (BVOD) platform, 9Now. Nine’s BVOD platform requires viewers to log in and now has a database of 6.5 million user IDs. Marketers and advertisers can target those users based on

The push by some of the world’s biggest ad-techs including PubMatic and The Trade Desk to build an open identity standard on the internet will accelerate later this year. Their goal is to undercut the advantage that walled gardens like Facebook and Google derive from knowing the actual identity of the

Brands thinking of bringing their programmatic trading in-house need to consider whether they have to digital maturity, talent, data and risk appetite to make the transition. That’s the view of Nicola Lewis Chief Investment Officer, GroupM. Speaking on a panel at Advertising Week in Sydney, Lewis said her agency would

Big fish eat little fish. Flat style.

New regulations and consumer attitudes mean Facebook and Google’s industry dominance will eventually end, according to the former New York Times programmatic advertising director, Matt Prohaska. However the regulations designed to reel in the tech giants may be having the opposite effect initially. Sign up to Which-50’s Digital Marketing Newsletter

The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms. The Australian Digital Advertising Practices clearly articulate the areas of responsibility and requirements for

For two decades, the marketing and advertising technology industries have built increasingly sophisticated and integrated solutions for marketers and agencies based on the assumption of a largely uninterrupted flow of data from both inside and outside organisations. Marketing technology (MarTech) often relied on personally identifiable data, while advertising technology (AdTech)

Neltflix, laptop, video streaming

Australia’s subscription video on demand (SVOD) market grew 54 per cent over the past 12 months, reaching 9.1 million subscriptions at the end of June 2018, according to figures from Telsyte. Over the same period, SVOD revenues in Australia grew substantially, up 90 per cent, reaching over $700 million at

Deleting Facebook, smartphone

Facebook’s share price plunged more than 20 per cent after it reported its Q2 earnings, wiping out as much as $150 billion from the company’s market capitalisation. The social media giant missed revenue expectations and issued a warning that its revenue growth is starting to decelerate. User growth is also

Nine’s takeover of Fairfax will “revolutionise advertising” creating a “marketing platform” benefiting from the combined scale and access to data across the two companies, according to a spokesperson the acquiring broadcaster. This morning Nine announced its intention to acquire Fairfax, representing a significant consolidation in the market, assuming the deal,