Digital Marketing

Marketing operations platform Simple has raised $17 million to roll out its new Intelligent Marketing Platform globally. The round was led by retail rich lister Brett Blundy’s BBRC Private Equity, with existing investor Perle Ventures also increasing its investment in the martech company. Sign up to Which-50’s Digital Marketing Newsletter

We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we asked one of our consultants to streamline it (see what we did there?). This is what happened. But before we

Clive Dickens, Chief Digital Officer of Seven West Media, has joined the board of IAB Australia, as the broadcaster steps up its involvement with the digital advertising industry group. The company’s appointment to the IAB Board follows SWM’s decision to sell its 50 per cent stake in Yahoo7 to joint

In a world of multichannel marketing, and as more dollars shift into digital marketing, it is important that brands genuinely understand where their marketing is having the most effect. However, while the impact of individual campaigns can be measured down to the level of clicks and impressions in micro moments,

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Andrea Martens has been appointed Managing Director of ADMA and Digital + Technology Collective (D+TC). Martens joins ADMA from prestige skincare brand Jurlique where she was Global Chief Brand Officer. Sign up to Which-50’s Digital Marketing Newsletter Prior to her role at Jurlique, Martens was Vice President Marketing / Managing

In its quest to reinvent fast food and unsettle fast food giants like McDonald’s, a smaller marketing budget isn’t a hindrance for Lara Thom, CMO of Guzman y Gomez. “I’m obviously competing with brands that have a lot more money than me. In my role, I operate better when I

Facebook has removed its VPN app Onavo Protect from the Apple app store, following a request from Apple. The app purports to be a VPN provider and data usage monitor but Apple reportedly has concerns over its data collection capabilities and lack of transparency. Sign up to Which-50’s Digital Marketing

The amount of third-party cookies on European news sites has fallen by 22 per cent since the introduction of GDPR, according to a study by the Reuters Institute for the Study of Journalism. Some of the biggest declines have come in advertising and marketing cookies, and social media content, according

Making long term investments in customer experience translates to better business performance, according to research released by Adobe. A Forrester Consulting study commissioned by Adobe found “experience-driven businesses” (EDBs) in the APAC region grow revenue faster and get more out of their investments than their competitors. The research supports Adobe

Adobe will apply its artificial intelligence technology from its Sensei program to solving one of the most intractable marketing problems – multichannel attribution. Few marketers apply any sophistication to their attribution today beyond the first and last click. According to Adobe Executive VP and GM, Adobe Experience Cloud, Brad Rencher, “In