Digital Marketing

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Since the Facebook Cambridge Analytica scandal occurred earlier this year, more customers are becoming conscious of their data and how it is being used. In a new Salesforce report, 59 per cent of customers believe their personal data is vulnerable and 54 per cent question whether businesses’ intended use of

Criteo shares have once again been smacked, dropping to a new low at one point after Facebook decertified the company as a marketing partner and analysts at Goldman Sachs issued an unfavourable note on the subject. Shares in the company peaked in April last year at $54.39, but closed at

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One of the weaknesses of the domestic Australian I.T. industry in the years prior to the emergence of the internet as a business platform is that it never really developed into the fully integrated ecosystem. A deeply embedded, collaborative integration with the wider business community simply didn’t exist. The industry

HubSpot has selected AWS as its preferred public cloud provider and will run the vast majority of its infrastructure on Amazon’s cloud. HubSpot’s core products, including HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub, run on AWS, and HubSpot will expand its use of AWS to build new applications

Businesses across all sectors will spend over $100 billion per year on artificial intelligence technologies by 2025, up from a mere $2 billion in 2015, according to Constellation Research. The marketing industry will be no exception, as AI holds great promise for making marketing more intelligent, more efficient, more consumer-friendly and, ultimately,

​So your company just got called out by the competition regulator and fined for breaching the rules on advertising – meaning ads went out the door with misleading information and incorrect disclosures – and your marketing risk and compliance process failed to pick it up. That’s when your competitor noticed.

Foxtel has a “death watch list,” companies it has identified that are heading for extinction. Speaking on a panel at ADMA Global Forum yesterday Andy Lark, CMO of Foxtel, revealed the pay tv channel had conducted its own analysis of leadership roles and company performance across Australian businesses. According to

Marketo has appointed former SAP execuitve Mika Yamamoto as global president of the marketing tech company. Her resume also includes stints at Amazon, Microsoft and Gartner. Yamamoto joins Marketo from SAP where she was the company’s first Chief Digital Marketing Officer (CDMO) driving the digital transformation of the technology giant’s

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Marketing budgets are rising, but 46 per cent of marketers say consumers’ intolerance of ads is a key barrier to their success, a new report says. Dentsu Aegis Network polled 1,000 marketing CMOs in 10 countries for the survey. The findings showed that such execs were planning to counter increasing ad blindness

Sell-side platform PubMatic has announced a partnership with Australian creative ad technology firm Bonzai to provide advertisers with high impact rich media advertising. Bonzai’s platform makes it easy for brands to rapidly develop and deploy many different create options across devices, allowing its clients to better exploit programmatic opportunities. Sign up to Which-50’s