Digital Marketing

Good ad tech should improve campaign performance for advertisers, media performance for publishers and user experience for consumers. Note: I appreciate how busy we all are; therefore, if you want to skim this long article please just skip to the part at the end labeled “Summary“. Background In this years

In a world gone wild with self-promotion, Dr. Boris Mouzykantskii does not have a Wikipedia page and barely registers in a routine search. Yet ad tech majordomo Terence Kawaja of LUMA Partners calls him “the Godfather,” saying “much of the industry tech can be traced back to his work” — his

Dreamforce 2016

Salesforce is now live on Amazon Web Service (AWS) Cloud infrastructure in Australia. As part of its strategic partnership with AWS, customers in Australia can access the Salesforce Customer Success Platform—including Sales Cloud, Service Cloud, Salesforce Platform, Community Cloud, Analytics Cloud, Financial Services Cloud and more—on the AWS Sydney Region.

Criteo

Criteo has promoted of Mollie Spilman to Chief Operating Officer. Spilman joined Criteo in 2014 and leads all commercial teams—revenue, supply, operations, and marketing—globally. The company says that during her tenure, Spilman has been instrumental in Criteo’s growth to a nearly two billion dollar revenue business and credited her with what it claims

adtech

Despite all the discussion around artificial intelligence in the industry, delegates at the SAP Hybris Live event in Barcelona today were told that there is still a long way to go to truly deliver the kinds of capabilities many people assume already exist. According to Constellation Research founder R Ray

smartphone, mobile

By 2019 Australian smartphone penetration will reach 89 per cent and time spent on mobile internet will rise to 130.9 minutes a day. This growing engagement helped mobile advertising expenditure in Australia grow by 33 per cent on 2016 to a total of $2.6 billion in FY17. The figures are

Ad fraud

Adobe Advertising Cloud has partnered with 15 supply side platforms and exchange partners to make all fees fully transparent. The move comes at a time when suppliers are taking initiative to increase transparency around auction dynamics to buy-side partners. Sign up to Which-50’s Digital Marketing Newsletter Supply-side platforms make the

Attempts by Criteo to circumvent Apple’s new privacy settings have put the company on a collision course with regulators in the US and Europe according to a new report, whose authors also accuse the French digital giant of attempting to cover its tracks and remove evidence of its workarounds. The

The work Nine has put into its data offering and automated ad buying capabilities puts the network “right alongside Facebook and Google” and ahead of any other Australian publisher, argues Michael Stephenson, Nine’s Chief Sales Officer. Speaking at the broadcaster’s upfronts yesterday, Stephenson reflected on the company’s investments in advertising

Coins, money, fintech, bank, cost

The Commonwealth Bank’s decision to bring its programmatic and social buying in-house has been hailed a success by its acting CMO Monique Macleod who described the experience as a “very worthwhile journey.” “In 2015 we took the conscious decision to in-house most of our performance and digital media,” Macleod said during