Digital Intelligence Unit

Artificial intelligence (AI) and machine learning are variously portrayed as the future of our workplaces or the death of employment as we know it. Somewhere between those two extremes lies the reality. These emerging technologies will be core parts not just of technology strategies, but of how we deliver services

The importance of data to modern marketers is undeniable, but most data that exists today is unusable. That’s according to dotmailer, that found the challenge for marketers now is not data access, but determining which data is useful to analyse. The dotmailer ebook, Your pathway to smarter email automation, suggests

Culture is “critical” for innovation and organisations are increasingly adopting new business models to foster it, according to Deloitte partner, Bradley Burt. However, many executives still misperceive innovation and the associated technology, he said. Intelligent enterprises effectively use their data assets to achieve their desired outcomes faster – and with

Companies are getting better at using technology holistically to understand and improve the experiences of their customers, says Caitlin Green, CEO of KINSHIP digital — an implementation partner of CX platform Sprinklr. “You can see the level of maturity increasing. It is now more common to see multidisciplinary teams being

Late last month, IAPA, the peak body for analytics professionals in Australia, revealed the country’s top analytics leaders as part of its IAPA Top 25 Analytics Leaders program. Today we profile the inaugural #1 ranked Analytics Leader, Chief Data Scientist Matt Kuperholz.  Kuperholz delivers analytics insights to the PwC organisation

From the outside in, it’s easy to imagine mining as an industry anchored in the past. After all, it’s essentially about digging material out of the ground and getting it off to the customer at the lowest possible cost. However, according to SAP Australia and New Zealand Executive Director, Stephen

“On the Internet, nobody knows you are a dog,” runs the joke about trust. Blockchain technologies promise to solve the trust problem by making it easier for enterprises to trust the data that has become essential to their businesses. Simply put, Blockchain is a distributed ledger — a record of

The quest for highly personalised multichannel marketing is putting pressure on supply chains, according to SAP Head of Digital Core, APJ, Paul Marriott. However, the application of emerging technology, like the Internet of Things (IoT) is helping to alleviate the pressure, he said. “We’re seeing these technologies in this multichannel

Digital transformation is no longer an “if” but a “when” for enterprises across both public and private sector. The promise of greater efficiency, customer-centric products and services, rapid response to changing regulatory or economic requirements – and the chance to compete with disruptive start-ups percolating every sector of the economy

Marketers understand change and always have. Their success has always depended on understanding customers’ needs and intent and then ensuring their organisations were best placed to meet these needs. However the velocity of change has accelerated dramatically, driven by huge consumer shifts from trends like smart mobility and social media