Digital Intelligence Unit

Few, if any, industries have been unaffected by the digitally driven shift from product provision to services, according to Paul Marriott, Head of Digital Core, SAP APJ. The change is now a board level topic, Marriott says, and is creating entirely new business models. New business models that leaders have

safety, risk, compliance, brand safety

With digital advertising spend expected to hit $US300 billion by 2020 — representing almost half of the total advertising spend by brands globally — the quality of online environments will come under ever closer scrutiny. That point was reinforced in May this year when Cisco CMO Karen Walker pulled her

retail, fashion, ipad, tablet,

As a member of the online retailer, The Iconic’s executive team, Anna Lee, is at the forefront driving strategic growth plans and leading over 200 people in her role as the firm’s chief operating officer. Lee recently spoke to Which-50 about successful approaches she has led that allowed her firm

An effective marketing function is vitally important to financial services businesses. Yet often businesses and marketing teams in this sector find it difficult to track requests for work and monitor creative workflows. Teams struggle with a lack of proper visibility and oversight, creating internal bottlenecks as they wrestle with prioritising

DMP

Retailers can be forgiven for being a little confused. Just a few years ago DMPs generated a flurry of excitement in the marketing community. Acquisitions by companies like Oracle (Blue Kai) and Salesforce (Krux) didn’t so much spur the market forward as reflect the popularity of the solution at the

AI, machine learning, IoT and blockchain have the potential to transform businesses. But if technology is to fulfil that potential, it must be on the agenda of the entire C-suite. That’s the view of Geoff Wenborn, Chief Digital and Technology Officer at People’s Choice Credit Union — an organisation currently

While customers’ expectations have never been higher, poor planning and execution continue to compromise the ability of brands to deliver against these expectations. The last few years have seen such an upswing in the use by brands of marketing technologies that provide the tools marketers need to connect with customers

While the term “Big Data” has been in common use for almost a decade, organisations are still struggling to deal with the concept as a more waves of information descend upon them in the age of connected supply chains, online customers and the Internet of Things. Enterprises are well aware

Marketers are acutely aware of the benefits of improving their process management, but most of them are not doing anything about it, according to research from Simple, which also suggests the responsibility for the customer now rests firmly with the marketing department. The lack of oversight is occurring, the report

Paid media is a powerful tool, with plenty of metrics to present. But which ones should marketers pay attention to? Clicks and likes do not drive outcome for the business. When things inevitably go awry, fingers are pointed in every direction and paid media costs are quickly scrutinised. However many