Digital Intelligence Unit

Organisations want to launch new technology capabilities that will rapidly deliver a competitive edge. Unfortunately, project backlogs and multiple priorities often slow the pace of innovation. Overworked and understaffed IT teams often compound this problem, resulting in employee turnover that makes it even harder for businesses to retain the best

Digital transformation is taking hold in the superannuation sector as funds make more use of data to add value for members. Adam Gee, partner in KPMG’s super advisory business says there has been a change of pace in the last 12-18 months as firms invest in member analytics and market

The digital economy has forced enterprises to reshape their businesses to stay ahead of both traditional and new competitors. Whether it is reducing cost, increasing productivity, or winning the market share battle, technology continues to change the way we work. Fifteen years ago, the main technology story for large enterprises

For two decades, the marketing and advertising technology industries have built increasingly sophisticated and integrated solutions for marketers and agencies based on the assumption of a largely uninterrupted flow of data from both inside and outside organisations. Marketing technology (MarTech) often relied on personally identifiable data, while advertising technology (AdTech)

Marketers are increasingly becoming custodians of the customer experience within organisations. However, unless they deliver a consistent branding experience, marketers risk losing credibility and ultimately guardianship of the customer experience. Delivering this experience means moving away from ad-hoc processes and adopting modern marketing resource management. Last week, we explained how

For large companies in utilities, mining and other heavy industries, it’s a time of upheaval in IT. Investments made in large, monolithic applications over the past 25 years are now reaching — or are well past — their end of life. At the same time, exciting new technologies like the

“Smashing silos” is often presented as a critical step for creating exceptional customer experience – once a marketing team has access to customer data it follows that they will be better able to create personalised, contextual experiences across a customer journey. The task, however, is easier said than done. Ask

Amazon, Microsoft and Facebook are all companies that proudly trumpet their ”culture of experimentation” as key to their success. But for those looking to replicate such success, it’s not as simple as waking up one day and deciding that your businesses will implement just such a culture, according to Jon

New technologies are reshaping customer expectations of businesses. The explosion of web-based and mobile applications – and the digital leaders using them to deliver seamless customer experiences – has fostered a demand for consistent yet personalised products, services and experiences. Businesses are responding by moving customer experience to the top

When the famous management consultant Peter Drucker said “you can’t manage what you can’t measure” I doubt he imagined a world where almost anything could be measured and that data instantaneously transmitted to a system where machine learning and smart algorithms could analyse the data and provide support for business