Digital Intelligence Unit

The rise of data-driven decision making has coincided with a resurgence of design thinking. Both processes are now seen as critical to delivering the ideal customer experience. To further understand the area we spoke to Joe Cincotta, director of Thinking Group. Read The Future of Marketing: Edition 4 Data-Driven Marketing 

China is leading the mobile technology race thanks to pioneering technology and a generation of Chinese consumers who have known no other platform, according to AtlasTrend co-founder, Kevin Hua. “In China there’s 700 million mobile users and for many of these people it’s the first sort of internet device they’ve

Why do some customers behave like even more passionate advocates for brand than the brand itself? What do they do that sets them apart from many other consumers who might happily purchase your product or service without a second thought? And, importantly, what brings them together and holds them together

The changes autonomous cars will usher in will be profound, according to AtlasTrend co-founder Kevin Hua. It may not happen quickly, but “we are already slightly down the path” and the eventual effects of self-driving vehicles will be considerable, he told Which-50. “Change is not going to be fast. But

Consumers still crave human engagement in customer service meaning an over reliance on digital channels can jeopardise customer relationships, according to a Verint White Paper, The Digital Tipping Point. Our research found a customer’s channel preference is contextual and there are several instances where digital doesn’t stack up. “Ultimately, all

A recent study by Boston Consulting Group (BCG) found that “data-led” organisations can expect to see 20 to 30 per cent EBITDA gains over companies that have not embraced data-driven decision making . Choosing to leverage data can also deliver improved staff and customer satisfaction, increased innovation and reduced operating

destiny-2-geforce, gaming

The gaming industry is not slowing down. According to AtlasTrend Co-Founder, Kevin Hua, gaming is now a $100 billion industry and it’s growing at 10 per cent per annum. Gaming organisations are also well positioned for an anticipated AI boom, he said. “Gaming is not just an application of computing.

Analysts from two of the tech sector’s most respected research companies Gartner and Forrester have both tracked the development and the convergence of the advertising and marketing technology sectors for several years. However, faced with the same data points they have arrived at different conclusions. Of the two, Forrester is

One look at any recent LUMAscape map of the marketing technology ecosystem makes two things very clear. First, the hundreds or thousands of solutions now available in any one category of the enterprise tech world remain dizzyingly hard to track, let alone comprehend. And, second, it provides clues as to

Out of sync asset libraries are producing inconsistent brand messages and undermining the customer experience, according to Tarun Chawla, Aprimo’s director of product strategy, integrations and business intelligence. However, proper digital asset management can provide demonstrable ROI and eliminate the customer experience gap, Chawla said. “If those [asset] libraries are out