Deliveroo is launching a new service, Marketplace+ allowing restaurants with their own riders to join the food delivery service. The company predicts this will add an extra 6,000 restaurants to the platform before 2019.
At the moment there are close to 6,000 restaurants on Deliveroo with the prediction bringing the total to 12,000 by the end of the year.
Marketplace+ will let restaurants with their own rider fleets to join Deliveroo and fulfil deliveries using their own drivers while also being able to make use of the company’s 6,500 riders.
Levi Aron, country manager at Deliveroo Australia said, “Deliveroo will work with thousands more restaurants as we grow across Australia. This will benefit customers, who will see more exciting food options, restaurants, whose sales will go up, and riders, who will get more work as more people use our service.
“Deliveroo continues to seek new ways to offer Australian consumers and restaurants improved services. This service will allow Australian restaurants to fulfil more orders at times of high customer demand and extend the times that they can offer delivery services, meaning more amazing food will be available to more people more often.”
From today, customers using the app will be able to see both restaurants who make use of Deliveroo’s network of riders ‘core’ delivery network and restaurants who deliver meals themselves.
Marketplace+ has already taken off in the UK, France, Italy, Netherlands and Belgium.
The online delivery service is competing with likes of Uber Eats and Menulog. Aron said the launch of Marketplace+ is a vital part of turning the company into the “definitive food company”.
Rival delivery service, Foodora pulled out of the Australian market late last month with the company claiming it is shifting its focus towards other markets where there is a “higher potential for growth”.
However, ABC News reports the company’s actual reason for leaving the market is being $28.5 million in debt.
Deliveroo claims Marketplace+ will help in the longer-term supporting the expansion of the app into more cities and towns in Australia.
Deliveroo came into the Australian market at the end of 2015 with Uber Eats following closely behind launching in April 2016. Menulog has been around since 2006.