DeepDive report: Revealed – Australia’s most influential ‘digital disruption’ voices in the social stream

Digital disruption and transformation may be one of the great business stories of the age – a megatrend like demography and urbanisation, but for now it remains largely trapped in the business pages of the financial and specialist press, with only a few stand out voices dominating the social chatter.

In one regard that makes perfect sense, since it’s business leaders who appear to have the most to win – and lose – from the digital transformation story and the most senior of these still tend to avoid social media.

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But in fact it ought to be a much wider conversation. As we have reported on numerous occasions the big winners from disruption are not the disruptors but rather the consumer.

For our first DeepDive of 2014 we looked at the key influencers and story tellers around digital disruption. To do this we interrogate 12 months data from the social stream and rate people and companies by authority and influence.

Unlike previous DeepDives, this time it’s the news sites and specialist tech and management blogs who dominate the conversation.

Twitter is relegated to second-placed status accounting for only 27 per cent of the search term mentions we used to develop the report. News sites on the other hand capture almost 70 per cent of the noise.

Looking at the individual Twitter users with the highest authority, there are three names that will be familiar to Which-50 readers from previous DeepDives, and two new voices.

Geoff De Weaver (@geoff_deweaver), the CEO of TouchPoint Digital Group is the only individual to score 10/10 on the authority rating. The other top individual tweeters by Authority are Iggy Pintado (@iggypintado), Ross Dawson(@rossdawson) , Shaun Coffey (@shauncoffey)and Craig Wilson (@mediahunter).

Identifying influence by combining Twitter bios and with the most mentions matching the query yields a very different set of people to follow.

Capgemini’s Ben Gilchriest (@BenGilchriest) heads the list of individual accounts by this test, along with futurist Anders Sorman-Nilsson (@asormannilsson), Dionne Lew (@DionneLew), CEO of The Social Executive, Patty Keegan (@PattyKeegan) the managing director of Digital Chameleon and Deloitte Partner Stephen Huppert (@stephenhuppert).

Our DeepDive also reveals that the top Australian media outlets in the digital disruption debate are the Financial Review and Business Spectator, while the top bloggers and specialist sites are Mumbrella, Power Retail, and Dynamic Business.

International sites like TheDrum (@TheDrum) and ZDNet (@ZDNet) also feature strongly in the leadership set.

The Deepdive Report is a joint initiative between KINSHIP digital and Which-50 in which we track the social chatter on major trends in the digital marketplace to reveal the key voices driving industry debate.

About the authors: Mike Green is the CEO of KINSHIP digital. Andrew Birmingham is the editor and publisher of Which-50.  

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