Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. As the former editor of Internet Retailing Australia and journalist for Inside Retail, Tess has five years experience covering retail and ecommerce. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

Adobe will acquire rival Marketo for $US4.75 billion, as consolidation in the martech sector heats up. The deal strengthens Adobe’s B2B play, and also plugs some capability gaps in its Adobe Campaign offering. The final price is also a big win for Marketo’s owner, Vista Equity. It acquired the company

New legislation and a central government body should be introduced to prepare for a world where machines carry out more and more tasks in the workplace, according to an Australian senate inquiry into the future of work. The inquiry, set up in October last year, has recommended that the Australian

Margrethe Vestager, the European Competition Commissioner who has levelled two antitrust fines at Google, is turning her attention to another tech giant — Amazon. EU antitrust regulators have begun a preliminary investigation into Amazon’s use of third-party merchant data. Speaking at a news conference on Wednesday, Vestager noted no formal

Australia, Asia, APAC, map, globe

Digital innovation could deliver $315 billion in gross economic value to Australia over the next decade, according to a new report released today. But first Australia needs to work out how to take advantage of the opportunity which has largely passed it by in the past. The report, Digital Innovation:

Marketing technology platforms risk becoming commodities if they cannot help CMOs deliver experiences that differentiate them from their competitors. Bijan Bedroud, the chief revenue officer of marketing software provider Emarsys, argues the brands that win are the ones which can leverage the data within their systems to provide personalised interactions

Expectations surrounding products and services aren’t just rising, consumers are also demanding more accountability from brands. According to the second edition of WE Communications’ Brands in Motion study, consumers expect technology will improve their lives, but at the same time high levels of distrust mean they also want brands to

Steve Lucas, Marketo, Marketing Nation

Adobe is in negotiations to buy Marketo, according to sources for Reuters. Marketo is owned by private equity firm Vista Equity Partners, which took the company private two years ago. According to Reuters, if a deal is reached it would be worth significantly more than the $US1.8 billion — a 64 per

analytics, data, business, whiteboard

“Data science is a fusion of artificial intelligence and business knowledge.” That’s the view of Hosein Alizadeh, data science team leader at Wesfarmers, who argues successful analytics programs require business people and data scientists to work collaboratively in order to realise the value data can bring to their business. “The

Amazon box

Australians’ attitudes towards Amazon’s local service are improving, but a pared back Prime offering is limiting the speed of Amazon’s growth, according to new research. Visits to Amazon Prime pages spiked 324 per cent and sign-ups to a 30 free day trial surged 377 per cent on Amazon Prime Day,

Chinese ecommerce giant Alibaba has revealed its succession plan; Jack Ma will step down as executive chairman of the company he founded in 1999 one year from today. Ma made the announcement today, his 54th birthday, in a letter to Alibaba’s customers, employees and shareholders. Alibaba’s CEO Daniel Zhang will