Mark Pearson

Mark Pearson

Mark Pearson is the Chief Marketing Officer - Equiniti Financial Services. In his marketing career Mark has had extensive experience in more traditional and start up financial services companies working across a number of marketing disciplines, notably product management, proposition development, brand, marketing campaigns and insight. In the past decade he led all these marketing functions as marketing director, setting the agenda and strategy.

Banks need to design propositions that reflect consumer lifestyle. Too often, companies including banks fall into the trap of letting technology lead, not consumer demand. The result for banks has been a failure to deliver helpful and relevant services. Too often, this is driven by their inability to adapt to