Laurel Erickson

Laurel Erickson

Laurel Erickson is a Gartner research director who analyses marketing strategy, trends and practices with an emphasis on strategic management, customer experience design and content strategy.

Gartner’s Customer Experience in Marketing Survey found that the B2B marketers surveyed currently lag their B2C peers in CX, with only 61 per cent reporting that they compete mostly or completely on the basis of CX (compared to 69 per cent of B2C respondents). What’s interesting, however, is that in this

Today’s marketing leaders are being asked to take on more responsibility and lead initiatives that expand beyond brand growth to data-driven innovation and differentiating customer experiences. With these shifting expectations comes the need for marketers to expand their leadership capabilities as well, as the stakeholders they must influence swell beyond