Lara Sinclair

Lara Sinclair

Lara Sinclair is the Head of Content at Simple, which is a member of the Which-50 Digital Intelligence Unit. Members contribute their insights and expertise for the benefit of our readers. Membership fees apply.

​So your company just got called out by the competition regulator and fined for breaching the rules on advertising – meaning ads went out the door with misleading information and incorrect disclosures – and your marketing risk and compliance process failed to pick it up. That’s when your competitor noticed.

We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we asked one of our consultants to streamline it (see what we did there?). This is what happened. But before we

The world of marketing resource management (MRM) is changing. Once considered a huge overhaul capable of soaking up months of management time, the emergence of cloud-based solutions now offers marketing teams a more rapid return on investment. Early MRM systems failed to fulfill their promise to organise, orchestrate and optimise