Kirsten Newbold-Knipp

Kirsten Newbold-Knipp

Kirsten Newbold-Knipp is Research Director, Gartner for Marketing Leaders

Do you have a MarYech stack and roadmap? You probably do — and it’s likely grown up through a mix of inherited tools, opportunistic purchases and well-planned investments, resulting in something that sort of works, but which you often wish you could toss out and start over. Since none of

Brands trying to attract and engage with customers using content – be it explicitly a content marketing strategy or more broadly all marketing content (which includes advertising, product and support content) – are facing an exponentially growing set of content needs. This explosion stems from several shifts: Customer demands to be in

Overwhelming. That’s the only word I can use to describe the sheer number of personalization vendors present at Shop.org this week in Dallas. Unfortunately, I didn’t get to attend many sessions – so my impressions are shaped primarily by many meetings and spending time walking and talking on the show