Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Alibaba Group revealed some of the retail technology it is pitching to Australian businesses in Sydney today at its E-Commerce Expo. The Chinese giant is attempting to entice more Australian brands into the lucrative Chinese market through its wide-reaching ecommerce platforms and retail technology, while also attempting to drive the uptake

Broken piggy bank, bank, disruption

Retail banks are feeling the pressure, according to Capgemini’s latest World Retail Banking Report. Customers are demanding smooth, personalised service – which banks struggle to deliver – while tech companies become an increasingly popular alternative, according to the report. Customer expectations was the clear disruptor of retail banking in 2018,

Salesforce has announced Einstein Voice, a new voice controlled feature for its CRM software. The voice enabled interface will allow users to conversationally update Salesforce by dictating commands to the Salesforce mobile app or a smart speaker. The voice capability is expected to be available in a pilot program around

GDPR is expected to bring new levels of transparency to the digital advertising industry. However the new regulations also risk disturbing the current dynamic between publishers, advertisers and users. Some will argue that may not be such a bad thing in an industry where a few tech giants take the

robot ai office workplace laptop

While often overhyped and sometimes misapplied, artificial intelligence is already driving genuine business outcomes, according to its advocates. Which-50 spoke with executives working with AI in an attempt to cut through the hype and understand how the technology is being used today. Nigel Watson, Google Cloud head of cloud technology

How an organisation approaches emerging technology and innovation is influenced considerably by the sector it operates in. A point underscored by the strategies taken by executives from Australian mining company Roy Hill and online retailer The Iconic. While one organisation is largely concerned with the efficiencies of mining and transporting

Advertising giants like Google and Facebook dominated the first two decades of the digital revolution though they are now being challenged by global ecommerce companies like Amazon and Alibaba. But will their economic impact be eclipsed by what comes next – the industrial internet? Four years ago we first reported

Alibaba Group’s revenue grew 61 per cent for the June Quarter, year-on-year, on the back of strong growth in cloud computing, digital media and innovation activities, according to financial results released today.  The revenue growth is better than expected but quarterly income fell short, plummeting more than 40 per cent

Emerging technology is providing innovative ways to disrupt traditional business models but the solutions often have a limited use case, according to Stephen Moore, SAP Australian and New Zealand executive director. Following a panel discussion in Sydney Moore spoke to Which-50 about emerging technology and how his clients are approaching innovation.

Facebook has removed its VPN app Onavo Protect from the Apple app store, following a request from Apple. The app purports to be a VPN provider and data usage monitor but Apple reportedly has concerns over its data collection capabilities and lack of transparency. Sign up to Which-50’s Digital Marketing