James Diamond

James Diamond

James Diamond is the Managing Director Australia and New Zealand at Integral Ad Science.

safety, risk, compliance, brand safety

With digital advertising spend expected to hit $US300 billion by 2020 — representing almost half of the total advertising spend by brands globally — the quality of online environments will come under ever closer scrutiny. That point was reinforced in May this year when Cisco CMO Karen Walker pulled her

Now more than ever, brands are aware of the value of viewable, brand-safe, fraud-free media. They are demanding increased transparency and quality in their digital media buys. This minimum standard of media quality creates a cap on supply. With this combination of increasing demand and a limited supply of viewable,