James Dunn

James Dunn

James Dunn is a freelance finance and business journalist

As superannuation funds grapple with the most competitive landscape they have ever faced, the realisation is emerging that their data – the customer data they hold and the behavioural data they generate – may be the key not only to survival, but to success. Superannuation is now a consumer business.

It had to happen: like virtually every consumer market, superannuation has been blown open by competition. Superannuation fund members – like any consumers – have realised that it’s easier than ever to compare products, and that switching super funds is almost as simple as changing mobile phone providers. New technology-based