Geetu Bhatnagar

Geetu Bhatnagar

Geetu Bhatnagar is the Chief Marketing Officer, Oracle India.

Paid media is a powerful tool, with plenty of metrics to present. But which ones should marketers pay attention to? Clicks and likes do not drive outcome for the business. When things inevitably go awry, fingers are pointed in every direction and paid media costs are quickly scrutinised. However many