Felix Krueger

Felix Krueger

Felix Krueger is co-founder and director of Which-50 Media. For the last 10 years, he has been working in digital media as a marketer, technology vendor, ad product manager, and AdTech buyer. Prior commercial leadership credits include the launch of Fairfax Media's Brand Discover, the launch of Huffington Post Australia's Partner Studio, and the introduction of APAC-first AdTech platforms.

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” – Ancient Chinese Riddle While this rather philosophical thought experiment deals with the question of observation and perception, it involuntarily draws parallels to one of the most significant tactical challenge of

Chances are that you’ve witnessed the mobile revolution taking place in media and marketing. No offence to those still using a flip phone or those who might be too young to remember a world without their smartphone. Apple may often be quoted as the key driver for this revolution with

Felix Krueger, director, Which-50 Media

Five years ago content marketing was in its infancy in Australia with little to no knowledge about the philosophy behind this new approach to marketing communication.  Fast forward to 2016 and content marketing is not only huge; it’s widely considered to be the saviour of customer engagement in times of

As display advertising engagement weakens and content marketing growth expands, brands and publishers are using increasingly sophisticated tools to build consumer engagement. While the neuroscience approach has been frowned upon due to a lack of scale and scientific accuracy, the analysis of facial emotional response seems to offer a new