Emma Sutton

Emma Sutton

Emma Sutton is the Senior Customer Success Manager, Simple

Marketers are increasingly becoming custodians of the customer experience within organisations. However, unless they deliver a consistent branding experience, marketers risk losing credibility and ultimately guardianship of the customer experience. Delivering this experience means moving away from ad-hoc processes and adopting modern marketing resource management. Last week, we explained how

An effective marketing function is vitally important to financial services businesses. Yet often businesses and marketing teams in this sector find it difficult to track requests for work and monitor creative workflows. Teams struggle with a lack of proper visibility and oversight, creating internal bottlenecks as they wrestle with prioritising