darren guarnaccia

darren guarnaccia

Darren Guarnaccia is Chief Marketing Officer at Lytics. Prior to Lytics, Darren worked in multiple marketing, sales and delivery roles at various marketing technology companies, including Sitecore, RedDot, Whitehorse Studios, and Emerald Solutions.

There is enormous hype these days about the promise of all things artificial intelligence (AI). As a marketer, a technologist, or both, you are no doubt under pressure to somehow tap into this new, magical capability and improve every aspect of the business. While AI and machine learning (ML) aren’t

  Earlier this year an industry colleague, Dries Buytaert, wrote a blog post that prophesied, among other things, “The future of the web is ‘push-based’, meaning the web will be coming to us. In the next ten years, we will witness a transformation from a pull-based web to a push-based

  Since wowing the audience at Sitecore Symposium in 2013, easyJet has become one of our  most recognizable customers. It’s easy to see why: the easyJet story provides a textbook example of how small improvements in the digital customer experience – the “quick wins” I’ve been blogging about lately – can translate into fast, significant revenue