Dan Ross

Dan Ross

Dan Ross is the Managing Director of Optimizely, Australia and New Zealand.

Successful innovation is not about getting it right the first time. It’s about getting there first — creating something that is novel and has value. And getting there first repeatedly demands experimentation at scale. Stefan Thomke is professor of business administration at Harvard Business School, and a powerful advocate for

Senior executives with a history of change-management practice behind them understand the importance of the interdependencies between people, process, and technology. Each of these areas needs to be understood in terms of its potential impact upon the others when an organisation embarks upon a transformation program. But there is another