Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian media, technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business.

Volatile, uncertain, complex and ambiguous. Welcome to VUCA – the new normal and the consequence of five dramatic shifts driving change in the world over the very long term, according to management consultants McKinsey and Company. Actually the term was originally a military idea and has been co-opted by business

There is an alarming disconnect between the importance companies attach to their digital marketing initiatives and the actual effort and resource they are putting into it according to a US study of 200 senior marketers by Finch Brands and Netplus Digital Pulse. Despite this red flag companies are set to pour

Enterasys CMO Vala Afshar‘s recent slideshare presentation is on fire. (See below) Called “50 Powerful Statistics About Tech Mega Trends Affecting Every Business” it contains fifty useful and fascinating factoids about current market trends, most of which are hard to fault. Earlier today in a Linkedin post Afshar noted that

Here’s what we have learnt about Twitter from it’s IPO filing. The company has 218 million active monthly users up from 151 million a year ago. It has about 100 million daily active users. We also know that it generated revenues of $US254 million in the first six months of

Data, data everywhere but not a drop to drink. When leading marketing technology and analytics outfit Teradata surveyed 2000 marketers globally recently it discovered that 50 per cent of executives identified data as the most under-utilized asset in the organisation. Worse still, less than 10 per cent said they are

Content marketing soaks up one in three dollars in B2B marketing budgets and that spend is likely to increase in the next twelve months according to a new report by the Content Marketing Institute and MarketingProfs. The North American study found that content marketing is all pervasive,  being employed by

This is what success looks like for global market incumbents: growing revenues, higher profits and stronger valuations. Last year a comprehensive study by Capgemini and MIT Sloan quantified the digital delta. It found that large organisations which marry digital intensity with transformational excellence outperform their peers across all industries in

Everything it touches it owns. It is rapacious. Google is DNA and it is only fifteen years old. The company already hoovers up fully one third of the world’s online advertising and will reach $US40 billion in advertising revenues this year. In the fast-growing mobile ad market it is even

Tablets will overtake smartphones as the preferred mobile platform for consumers with money to burn, according to Adobe’s latest research. In fact, it has already started — tablet users spend more money per purchase than smartphone users. The research, called “Adobe 2013 Mobile Consumer Study,” found that for users who

Tumblr’s audience is young, affluent, engaged — and different. It is also worth a billion dollars to Yahoo!, assuming the company can translate its community’s enthusiasm into commerce at scale. Much has been made of Tumblr’s relatively nascent advertising business and too much has probably been made of all that