Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian media, technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business.

Australia’s consumers are digital leaders but its business leaders are laggards. That’s our key take out from an interview yesterday with Frank Farrall lead Partner at Deloitte Digital. While local consumers frequently rank in the top five in the world for social media adoption, online shopping adoption and tablet adoption,

Australian web sites will be audited using Comscore, after a late attempt by incumbent Nielsen was rejected by the Audited Media Association of Australia.Which-50 understands that Nielsen attempted to re-enter the process in recent months having at first refused to participate. However after the company made it clear it did

The Internet of Things, Digital DNA and Gartner’s strategic planning assumptions were the most popular stories for Which-50’s senior digital executive audience this week. (Image: Peter Sondergaard. Source: Linkedin)  And our story from late September about the advantages of decision science versus gut feel-based decision making continues to garner a strong

Marketing departments are accelerating the implementation of their digital marketing technology platforms, but many still prefer to buy point solutions and build up. However, the most successful and leading companies are taking a holistic view of the ecosystem. That’s our key takeout from a recent interview with Charlie Wood, Salesforce

Most banks will process the majority of their transactions in the cloud within three years, 3D printing will upend multichannel retailing models but also generate huge $100 billion IP losses in some sectors, and insurers will abandon almost half of their customer facing mobile apps by 2016 due to poor

By 2020 the Internet of Things will provide an economic value-add of almost $2 trillion dollars and will generate annualized revenues of $309 billion for the IT&T sector alone, according to research group Gartner. Those forecasts may even be conservative. Industrial IP for instance puts the economic value-add $3.88 trillion,

Do not let a thousand flowers bloom. Not if you want your organisation’s digital transformation to succeed. Instead, all the evidence suggests that change needs to be driven from the top and companies should designate a specific executive or executive committee to spearhead efforts. That’s the finding of a new

For years it was a chimera, an aspiration at best. In this regard, the single view of the customer is less of a goal and more like a process – something akin to the pursuit of happiness. But Moore’s Law, innovation and simple customer expectations have compelled providers in the

The pace of digital transformation and the lack of a shared vision are two of the biggest problems large companies run up against when trying to drive digital change throughout their organisation, according to Capgemini Consulting. Which-50 recently described how a comprehensive Capgemini global study quantified the economic benefits to companies of

Sometimes it’s the little things that resonate most clearly. Tune into many television shows in the US now – certainly those aimed at broad consumer audiences – and you will find Twitter incorporated into the broadcast, says Sheryl Pattek VP, Principal Analyst, CMO and Marketing Leadership Practice at Forrester Research.