Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian media, technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business.

Newspaper advertising in the US peaked in 2000 and has been in a precipitous decline ever since, dropping 70 per cent from the top of the cycle. Except of course that it’s not a cycle. It’s structural. Magazines have fared little better. And it’s been a consistent story around the

The cost of simplicity is often systems complexity. Creating a seamless experience for customers across channels and throughout the life cycle of the relationship comes at the cost of often difficult systems integration, as many companies have found in recent years. Cloud computing holds out the promise of reduced complexity

Sometimes it is easy to forget that we are barely at the start of the smartphone revolution. New figures from a quarterly research report by Ericsson, however, put today’s numbers into sharp relief. According to Ericsson, over the next six years smartphone subscriptions around the world will increase from the

There is so much to do. Digital transformation reaches into all aspects of the organisation. What began in marketing almost 20 years ago as a channel experience has now broken out into the open. The problem is that many companies are still struggling with how they should prioritise their digital

Twitter rang the bell on Nasdaq overnight (AEST) and the stock immediately popped. It is up 83 per cent at the time of writing. That’s lovely for people who bought in the morning and sold in the evening.  Just like it was for a lucky few with the Groupon IPO,

The adoption of social technologies by corporations around the world has stalled in the last 12 months according to new research by McKinsey & Company. This is despite the management consultants saying that companies are missing a potentially huge prize. (McKinsey & Company authors Michael Chui, Lindsay Pollak, Martin Dewhurst.) According

Online sales will surge in coming weeks to double normal spending levels during online shopping peaks, and in turn this will help fuel a six per cent year-on-year increase in Australian e-commerce according to new research from Adobe. But there’s more at work than just the cycle, according to one

Amway, the world’s leading multi-level marketing company has embraced a digital approach to its marketing in response to a dramatic change in the profile and behavior of its audience. By setting up a digital bookstore it has been able to significantly reduce operating costs by cutting back on its print

The most challenging aspect of successful digital transformations is delivering a fully consistent, joined–up, end to end experience, according to a new McKinsey & Company report. Called “Finding your digital sweet spot” it stresses the need to apply digital technologies holistically, and not think of them simply as new channels.

Forrester Research this week hit out at Facebook claiming the company was ill serving its clients through poor social ad targeting and limited creative opportunities. As we reported at the time, Forrester also said the marketing executives it surveyed ranked Facebook last for business value out of thirteen different channels