Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian media, technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business.

Customer intelligence plays a critical role these days both in guiding the brand and customer experience. As marketers have become more sophisticated in their use of marketing technology and in their interpretation of data, brands that fail to target customers with personalised, relevant and engaging content are now left exposed.

When your app, processes, and use of data are designed in a way that sends the police after your customers — even when they use your service legitimately — you have a problem. When that customer is the Managing Director of the Association for Data-driven Marketing and Advertising (ADMA), a leading

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers and customer experience professionals appreciate the importance of identity management as a piece of bedrock infrastructure. Knowing who your customers are is an essential part of ensuring they are provided with highly personalised and appropriate messaging

Retargeting company Criteo has removed its CEO Eric Eichmann, who will also leave the board of the business immediately according to a statement from the company. He will be replaced by returning founder (and current Chairman) JB Rudelle. The statement says Eichmann will continue to act as an advisor to the

Addressable television is a trend generating excitement in the broadcast industry. Indeed it has been a matter of some discussion at recent events like the programmatic summit in Sydney at the start of March, and the Future of TV Advertising Forum in February. Globally, addressable TV remains in a nascent

iceberg, viewability, transparency

Ad fraud and invalid traffic are two of the biggest and most costly problems plaguing digital advertisers. Yet two San Francisco researchers say they encountered significant resistance from brands and agencies to the idea of addressing the problem when they took a new solution to market.  For all the promises

Which-50 started five years ago based on a simple premise. Business leaders needed current, credible and high quality information about digital transformation… and that information was hard to find. At the time in Australia there were few executives designated as the digital leaders in their companies. Instead what we found

digital transformation

Culture,  an often intangible and nebulous construct, is nevertheless the reason why digital transformation projects sink or swim. That’s the view expressed by industry leaders to Which-50 this week in a series of media events and roundtables in Sydney, and interviews with CEOs in the US and Singapore. “Culture is

As the adtech market matures and brands become more sensitive to transparency and brand safety, publishers and performance marketers are finding easy arbitrage dollars are drying up. That’s a lesson that US lead aggregator QuinStreet might be about to learn the hard way after finding itself on the receiving end

Three trends stood out at this year’s Adobe Summit in Las Vegas: the integration of marketing and advertising technology; artificial intelligence; and privacy. All of them have implications far beyond the Adobe ecosystem. On the integration of marketing and advertising technology, for the first time it feels like Adobe has finally