Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian media, technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business.

Enterprise applications company SAP now believes it has the arsenal to displace long-term incumbent CRM leader Salesforce by disrupting the technological model underpinning the market. And SAP CEO Bill McDermott says the company will not rest until it dominates the field – one where it has actually lost ground for several

What will be the most in-demand marketing capabilities and technologies by 2025?  And what metrics do marketing leaders believe they are most likely to be measured on by the middle of the next decade? Across the hundreds of interviews, roundtables, panel discussions and industry conferences Which-50 has participated in over

Think about your day, today. Did you waste time, repeat work unnecessarily, navigate your way through chaotic toolsets (web conferencing software, anyone?), or find yourself battling ineffective processes? If so, at least you are not alone. Happily a new ebook from marketing resource management provider Simple identifies a set of

Marketers understand the importance of technology and data towards delivering the best customer experiences. They realise that creating a new culture focused around customer engagement is critical, and they recognise the need to evaluate and renew the capabilities of the people in their department. But while there is a general

Some questions Criteo might like to address

Magento customers in Australian took the news that their ecommerce supplier had been acquired by Adobe in their stride, however, the move still left them asking many questions. Which-50 rang around the Magento community yesterday to gauge their reaction. Some customers spoke on the basis of anonymity as they were

Esports is aggregating an almost inconceivably large global audience of cashed up and highly engaged digital natives and millennials, yet it remains a mystery to most business leaders.  But given the huge potential, it is little wonder that established sporting codes see a lucrative greenfield opportunity and are opening their

retail, fashion, ipad, tablet,

Some leading Australian retailers demonstrate strong capabilities in email marketing, but few do so across the board, and stand out performers remain the exception and not the rule. In fact most retailers are still leaving too much money on the table by failing to execute the basics well. That’s our

Coins, money

Marketers are under pressure to demonstrate ROI from their technology spend. And now it is clear from a Which-50 investigation that pressure is being passed along to marketing technology (martech) vendors, to actively investigate changes to the way they charge for their software. In the words of Gartner analyst Noah

For decades, developers and project managers took comfort in the waterfall method of application development. Resource allocation seemed intuitive, management had an easily recognisable progress path, and eventually, customers were delivered new products and services significantly better than they previously used. Download: Getting started with product experimentation Attend: Modernize 2018 Also read: Product

Looks like our guess about the payment gateway was correct. BP has confirmed to Which-50 that the problem in its payment app called BPme that resulted in ADMA Managing Director Ben Sharp getting a please explain letter from the police was caused by a delay in transaction processing. Sharp received