Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian media, technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business.

Research group Gartner has issued a scathing assessment of the state of digital transformation in Australia, reporting that ambition surpasses performance, that the risk of disruption is underestimated, and that there is little appetite to experiment with new business models. Called “Digital Business Transformation: An Australia Perspective” the report suggests

The push by some of the world’s biggest ad-techs including PubMatic and The Trade Desk to build an open identity standard on the internet will accelerate later this year. Their goal is to undercut the advantage that walled gardens like Facebook and Google derive from knowing the actual identity of the

For two decades, the marketing and advertising technology industries have built increasingly sophisticated and integrated solutions for marketers and agencies based on the assumption of a largely uninterrupted flow of data from both inside and outside organisations. Marketing technology (MarTech) often relied on personally identifiable data, while advertising technology (AdTech)

For the month of July, we secretly erased men from Which-50. Our audience numbers dropped, our social presence evaporated, and we annoyed people who for years have helped us build our brand off the back of their hard work and expertise. They did nothing wrong — we were just jerks —

Nine is buying Fairfax. The two Australian media companies announced this morning a proposed transaction that will see Nine acquire all Fairfax shares to create Australia’s largest media player. Following the close of the transaction, which is still subject to approvals, Nine shareholders will own 51.1 per cent of the

Spending on future sports technologies, including professional sports wearables, in-game monitoring and the rapidly growing eSports channel, will see annual spend reach $3.4 billion by 2023. This is up from just $700 million in 2018, posing a significant opportunity for agile start-ups and OTT players. The figures are contained in a new

The evolution of the future of work looks a lot like the past, but probably with more Uber and Deliveroo drivers, at least if you believe the Productivity Commission. In fact, it turns out automation might not be the harbinger of the great employment apocalypse after all, despite a plethora

Companies are getting better at using technology holistically to understand and improve the experiences of their customers, says Caitlin Green, CEO of KINSHIP digital — an implementation partner of CX platform Sprinklr. “You can see the level of maturity increasing. It is now more common to see multidisciplinary teams being

As analytics rose sharply to the top of the corporate priority list around the world, a new and very expensive problem emerged: there simply aren’t enough skilled analysts to meet the demand. Three obvious solutions presented themselves. Sign up for Which-50’s Irregular Insights newsletter The first is to train more

Fintech startup Trade Ledger — which describes itself as the world’s first corporate open banking lending platform — has announced the opening of its European operation, headquartered in London, along with additional hires. Lisa Callaghan will move from the role of accountant to Chief Financial Officer at Trade Ledger’s Sydney