Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian media, technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business.

If you are a market leader, enjoy your brief moment in the sun — because it won’t last in the digital era. That’s the warning Box Chairman and CEO Aaron Levie delivered to delegates at the company’s BoxWorks conference in San Francisco today. Business is fundamentally different today in terms

The IT industry is about to shift the ground under your feet – once again. After a decade of pushing the virtues of cloud computing the technology sector is now looking at its next great adventure – edge computing. Edge computing recognises that to meet new emerging requirements, for example

Think of them as the four technology superpowers: cloud, mobile, AI and edge computing. And while each is a powerful and transformative idea in its own right, the real magic happens when they are used in unison. That’s the message VMWare CEO Patrick Gelsinger imparted onto delegates at VMWorld in

VMware says its new Cloud Operations Services are designed to help IT departments deliver a software-as-a-service based multi-cloud platform with a particular focus on automation, analytics, cost management and compliance. As cloud has taken hold in corporate environments, CIOs have increasingly found themselves grappling with services that span the gamut

Advertising giants like Google and Facebook dominated the first two decades of the digital revolution though they are now being challenged by global ecommerce companies like Amazon and Alibaba. But will their economic impact be eclipsed by what comes next – the industrial internet? Four years ago we first reported

Digital infrastructure provider VMware and Amazon Web Services (AWS) have extended the footprint of their global relationship to now make VMware Cloud available via AWS’s Sydney facilities. VMware also announced new capabilities it says will help organisations around the globe to rapidly migrate applications and data centers to a secure

Adobe will apply its artificial intelligence technology from its Sensei program to solving one of the most intractable marketing problems – multichannel attribution. Few marketers apply any sophistication to their attribution today beyond the first and last click. According to Adobe Executive VP and GM, Adobe Experience Cloud, Brad Rencher, “In

When Adobe bought Magento for almost $US1.7 billion in May it answered one question – how would Adobe fill its glaring e-commerce hole,  but raised another one, at least amongst the Magento installed based. When we interviewed Magento customers at the time, they understood how Magento’s enterprise product made sense for

Brand versus performance marketing

If you want to see an insurgent digital company that ticks all the boxes of contemporary Internet nomenclature, it would be hard to go past Zuper. An innovative fintech, its members sit at the core of the business, crowdsourcing the expertise needed to pick trends, build products and even help

Attribution, ROI

As brand advertising takes on more of the characteristics of performance, inevitably there will be a push to more directly attribute sales to a category of marketing spend that has avoided such scrutiny in the past. We asked sell and buy-side marketers around the region how likely this is. The future of advertising is