Andrew Birmingham

Andrew Birmingham

Andrew Birmingham is the editor-in-chief and publisher of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor, and during his career he has reported on the Australian technology, finance, life science and related sectors over a period spanning 20 years. His work has been published by The Australian Financial Review, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, Network World, CRN Australia, and My Business. He is also the CEO and a director of Silicon Gully Investments with investments in two internet startups.

Office Depot

Like a lot of companies well into their second decade of ecommerce, Office Depot found itself sitting on a rat’s nest of systems and complications when it finally decided to bring digital order to its operations. The company, which is owned by private equity, operates in 30 countries. According to

When it comes to deciding whether to stick with a brand or walk away it turns out that consumers rate privacy, transparency, and trust more highly than customer service. The findings are contained in a global study by SAP Hybris of 20,000 consumers.   According to Johann Wrede, Global Vice President,

Businesses with disruption fatigue received a harsh reality check today. The disruption of markets will continue, and the pace will likely accelerate. That’s our takeout from the keynote delivered by SAP Hybris President and co-founder Carsten Thoma to the 3300 customers, partners and staff who are attending the companies annual SAP


Despite all the discussion around artificial intelligence in the industry, delegates at the SAP Hybris Live event in Barcelona today were told that there is still a long way to go to truly deliver the kinds of capabilities many people assume already exist. According to Constellation Research founder R Ray

Attempts by Criteo to circumvent Apple’s new privacy settings have put the company on a collision course with regulators in the US and Europe according to a new report, whose authors also accuse the French digital giant of attempting to cover its tracks and remove evidence of its workarounds. The

Research by Capgemini and MIT has identified four overarching customer-experience archetypes: Hosts, Companions, Advisors and Directors. Of course the devil is in the detail and the real question is how can companies go about securing the best outcomes. For instance, are the smart application of technologies and the clever use

Marketers get it — delivering great customer experiences is critical to a brand’s success. Over the last 12 months, ADMA and Which-50 separately and collaboratively have managed multiple roundtable discussions with senior marketing and analytics executives around Australia on the topic of customer experience. While the importance of CX is

The emergence over the last decade of a vibrant financial technology (Fintech) sector has changed the basis of competition in financial services — but it hasn’t changed the actual competitive landscape in a material sense. At least not yet. That’s the finding of a major World Economic Forum investigation which

The vast majority of marketers are now using attribution modeling. However, most still struggle to act on the insights their models reveal. That is a key finding of the 2017 State of Marketing Attribution report by performance marketing business AdRoll, which conducted the study in partnership with Econsultancy. Among the

AppNexus and Rubicon Project last month announced the creation and launch of an organisation dedicated to the development and promotion of open-source header bidding solutions. “A fragmented header bidding landscape poses a great risk to the industry,” said Michael Richardson, Product Line Manager, AppNexus and Chairman of “Rather