Australia lags in big data uptake but the pipeline is buidling

Barely a quarter of Australia’s medium and larger enterprises currently deploy big data solutions although 40 per cent are currently investigating the need, according to a study from industry research outfit Telsyte.

The Telsyte report contrasts with the global Gartner study we covered earlier this week, which found that almost three quarters of organisations surveyed by Gartner have invested or plan to invest in big data in the next two years. In the Gartner study, the global figure is boosted by the strength of the US result, where big data investment levels are almost double those in Australia in terms of the number of companies actively engaged.

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In its newly released “Forecast UXC 2015” Telsyte notes that down under big data is mostly being applied in the retail trade, manufacturing and government sectors.

According to the Telsyte report, “Retail trade industries are leading the way on big data use, while banking and finance has been a slow starter. Intentions to use big data in that sector are the strongest, at 55 per cent of organisations surveyed. What’s holding organisations back from using big data? Nearly a quarter of organisations view integration with data sources as a barrier to big data adoption. This indicates that the traditional problems of data management, like integration, are still present in a big data world.

The analysts also offer this advice to their clients:

With a view to 2015 and beyond, organisations also need to be prepared for big data analytics as a competitive advantage and as an emerging opportunity for third-party integration. Big data analytics platforms and formats will become more widely implemented, so being able to integrate with third parties on the same level will be as important as interfacing with older EDI and more recent Web-based services.

The study also looked at the growing likelihood for business units to take control of their own IT spending, a trend that the advent of cloud-based service offerings is likely to accelerate.

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Telsyte found that a majority of operations, management and finance departments report having their own IT budget, with marketing sitting on 49 per cent — a figure that will likely increase over the next year.

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