Alibaba Group and Austrade Form Strategic Collaboration to Boost Exports to China

Alibaba’s local operation Alibaba (Australia) Company signed a strategic collaboration agreement with Austrade that expands the variety of Australian products sold to some of Alibaba’s hundreds of millions of Chinese consumers through Alibaba’s ecommerce platforms.

According to the parties, the goal is to broaden Alibaba’s existing partnership with Austrade by providing dedicated services for Australian products and leveraging digital content to build brand Australia abroad.

The business to be explored by Alibaba and Austrade under the strategic collaboration are wide-ranging but a key highlight is the introduction of an annual “Australian Fresh Food Week” sales promotion and education event on Tmall Fresh, Tmall’s fresh food channel, advancing the interests of Australian companies that exports dairy, meat, seafood, fruit and other fresh produce.

Alibaba Group also plans on establishing a channel on, a leading provider of video and streaming services in China with over 500 million monthly active users, to further promote fresh Australian produce and advance the perception of Australian products in the eyes of Chinese consumers.

Michael Clifton, Senior Trade Commissioner of Austrade, said, “Austrade’s collaboration with Alibaba will allow more Chinese consumers to enjoy easy online access to a wider variety of Australia’s premium products and fresh produce. Online delivery of imported fresh food in China is becoming increasingly viable as a result of improvements in last-mile cold chain logistics.”

In addition to supporting Australian companies already succeeding in China, a key focus of the partnership will be targeting first time exporters, particularly SMEs, and facilitating access to Alibaba assistance in commercializing new digital technology and services in China.

The signing of the agreement was witnessed at a ceremony at Alibaba’s corporate headquarters in Hangzhou by Australian Prime Minister, Malcolm Turnbull, and Alibaba Group’s Founder and Executive Chairman, Jack Ma.

“The next chapter of trade between China and Australia will require closer cooperation and this agreement provides a new framework to ensure more businesses, especially Small and Medium Enterprises, can benefit through the partnership between Austrade and Alibaba,” said Ma.

“Together we can all work jointly to support Australian jobs and shape a new future for many people and businesses through the cooperation forged today.”

Prime Minister Malcolm Turnbull said Alibaba “enables the smallest businesses, the mom-and-dad businesses, in the regional part of Australia to have access to the biggest part of the world, something that hitherto only a very large company with enormous resources, with enormous representation would be able to do. It’s a liberating force for small business. And because so many of the services are available on the cloud, again it reduces the cost of business and levels the playing field between the big company and the small company.”

On signing the agreement with Austrade, Maggie Zhou, Managing Director of Australia and New Zealand for Alibaba, said, “Australia is a key market for Alibaba Group and we are excited to extend our collaboration with Austrade to cultivate successful Australian exporters that are capitalizing on China’s expanding middle class. With Alibaba Group’s new Melbourne office opening later this year, our local team will be dedicated to providing businesses with the information and tools they need to advance their international growth.”

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