Andrea Martens has been appointed Managing Director of ADMA and Digital + Technology Collective (D+TC).

Martens joins ADMA from prestige skincare brand Jurlique where she was Global Chief Brand Officer.

Prior to her role at Jurlique, Martens was Vice President Marketing / Managing Director Home and Personal Care at Unilever Australia and New Zealand responsible for the company’s number one growth and profit portfolio.

“Under her leadership, the ANZ business was regularly used as a pilot for new ideas and campaigns, the region was known for being the training ground for developing top talent, and she was recognised as a thought leader for innovation and strategy,” ADMA Chair Steve Brennan said.

“With 25 years’ of marketing experience, she has successfully led both turnaround and acceleration strategies on multiple brands and has been responsible for a $600 million revenue business, leading high profile brands and portfolios and delivering excellent results through an effective mix of strategy, innovation and creative thinking.”

Until recently Martens also served as Deputy Chair of the Australian Association of National Advertisers (AANA).

The Australian Alliance for Data Leadership (AADL) was created 12 months ago as an overarching body to unite four associations with the common thread of data and customer experience, representing the essential functions of data-driven business.

It comprises the Association for Data-driven Marketing & Advertising (ADMA), the Institute for Analytics Professionals Australia (IAPA), Data Governance Australia (DGA); and Digital + Technology Collective.

Also joining AADL is Richard Bean is confirmed as Chair of Data Governance Australia (DGA) with Anthony Hollis taking the Managing Director, DGA role.

Bean is a senior executive with extensive management experience in the private and public sectors, most recently at Chief Executive level, leading an organisation of 400. A former lawyer with notable specialism in media practice among others, he was previously Deputy and Acting Chairman at ACMA (Australian and Communications Media Authority).

Hollis has held senior positions at Time Warner, Australia-Israel Chamber of Commerce, Canwest, Kronos, as well as in investment banking and startups, including mentoring Indigenous businesses, and various board roles, amassing considerable expertise in the digital economy, professional services, bilateral trade, healthcare, workforce management, NFP and government sectors.

The AADL was previously led by Jodie Sangster, who departed earlier this year to join IBM. In June Stephen Porges has been appointed CEO of the AADL.

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