Accenture tracks an uptick in enterprise digital realignment identifying six key transformational trends

Prepare for a marked uptick in the digital transformation of business this year, say consultants Accenture. In a new report called “From Digitally Disrupted to Digital Disrupter, ” the company says the game in 2014 and beyond will be about integrating technologies like social, mobile, cloud and analytics into the next generation of strategies across every industry.

The authors note, “For business leaders everywhere, the next three years will be about determining their organizations’ pace in this digital race—and their place in the new world of digital.”


(Image source: Accenture)

The report suggests that large companies have accepted the requirement to transform themselves from followers to leaders in digital. “The first contenders out of the gate are already poised to take advantage of the many recent technology advances in ways that promise to upend expectations of industry observers and consumers alike.”

Six key trends are identified and explained;

  • Digital-physical blur – extending intelligence to the edge As more devices, objects and machines connect and acquire digital intelligence that new layer of connected intelligence will augment the actions of individuals and automate processes, leading to an increase in insight and control over the tangible world.
  • From workforce to crowdsource: The rise of the borderless enterprise: The workforce will be able to extend, theoretically, to any connected user on the internet giving business access to an immense agile talent pool that is not only better suited to solving problems but which may be happy enough do the work for free.
  • Digital Supply Chain: Putting information into circulation Data ecosystems will be transformed from their current complex and disconnected data silos to resemble more of a data supply chain,  flowing through the enterprise and ultimately feeding into the ecosystem of partners.
  • Harnessing hyperscale: Hardware is back (and never really went away) The hardware world is a hotbed of new development due to soaring demand for CPU power and storage, and will be crucial to transforming enterprises into digital business with access to unlimited computing power which can be throttled up and down on demand.
  • The business of applications: software as a core competency in a digital world Businesses are moving from a reliance on enterprise applications to apps and mimicking the shift in the consumer world. As large enterprises push for greater IT agility, expect a sharp shift toward simpler, more modular, and more  custom apps.
  • Architecting resilience: “Built to survive failure” becomes the mantra for the nonstop business Customers never sleep and neither will companies.IT must adopt a new mindset to ensure that systems are dynamic, accessible, and continuous—not just designed to spec but designed for resilience under failure and attack.

In their conclusion the authors write, “Ten years ago, Facebook was just getting started. Eight years ago, Twitter and Instagram didn’t exist. Six years ago, most mobile phones were incapable of much more than phone calls and messaging. Five years ago, tablets were a remedy for headaches— not a means of accessing a universe of data.”

“Digital technologies have burst into our lives with explosive force, and the shock waves are traveling outward at phenomenal speed.”

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